Full design and brand identity creation for "epiQure by Qantas Frequent Flyer," the Qantas wine and food community.
This involved creating core brand elements (stationary, packaging) and a cohesive visual language across various touchpoints - website, emails, catalogues, magazine ads, seasonal campaigns and events. My role also encompassed brand custodianship, ensuring consistency across the brand over a 3-year period.
Agency credit: M&C Saatchi